Film Audience and Institution


Heyday Films

Who are they?
Heyday Films is a British film production company founded in 1997 by producer David Heyman in London. Its first feature film production was Ravenous, directed by Antonia Bird. It is most notable for producing the Harry Potter film series, based on the novels by J. K.
What have they made?



















They also produced Paddington.


What makes them distinctive?
I think what makes them distinctive is that most of them involve CGI such as Harry Potter and Gravity. They focused on a lot of fantasy and adventure, which means that it would involve a higher budget of over a million dollars, however that isn't the case for all of the films produced by Heyday. For example, the first Harry Potter movie was $125 million, and Gravity was $100 million. Since Gravity seems to be shot in space, the production company would have to create that illusion through motion capture and a lot of CGI as well as a lot of a highly trained stunt crew. Although, they also produced the Boy in the Striped Pyjamas, which was only $12.5 million - this could be because it didn't involve as much CGI and equipment to create and produce the film and Paddington was only $55 million.

What genres do they focus on?
They work across a varied amount of genres but it is mainly based on action and adventure. Gravity has the genre of Sci-Fi and Thriller, and Paddington is Comedy and Family, which makes sense for the genre because Heyday films are mainly a Comedy Production Company - another example is We're the Millers.


What makes them British films?
For one, Heyday films is a production company that was founded in 1997 by the producer David Heyman in London.  He has made quite a few films that involve british culture such as Harry Potter, however other films have American culture in it.

Ownership of films
There are a few issues of the ownership of films because of having American actors in a film that was produced by a British production company. For example, Gravity wasn't only produced by Heyday films, but it was also produced by Warner Bros and Esperanto Filmoj, which are both American film production companies. Therefore there are more American production companies than there is British production companies. Some still argue that the film is a British film because the main producer is British and the crew for CGI is British. Gravity was also mostly set in the UK in studios, and had also been set at one point in Arizona for a scene that was not set in a studio. I conclude that what makes the film British is the producer despite the fact that the actors/actresses may be American in some movies and have American production companies contributing to the production of the films. What makes it British is that it has to pass the British Culture test and it has to have a significant creative involvement as well as tax, even if the money is external.

The Business of Film/Case Study


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